Use Big Data to Release a Direct Marketing Technique That Performs

We are now living in a culture driven heavily by numbers, analytics and cold, hard facts. Big data is very vital for companies desperate to supercharge their marketing efforts and gain a bonus within the competition. That's because consumers are becoming increasingly selective in the products and services they buy along with the messages they read or listen to.

From text messages to emails to direct mail, shoppers are constantly bombarded with promotional material. The stark reality is very much of it is completely ignored.
So how do you make sure that your company's message doesn't fall on deaf ears?

The answer is simple. Adopt a data-driven marketing strategy—one which ensures you're marketing to the proper consumer at the best time underneath the right conditions. Companies who do are six times more apt to be profitable year over year.

Why Data Science is Important in Direct Marketing

Personalization is one of the key tenants of effective marketing. Using data science lets you customize and personalize your marketing message or format based on the preferences and demographics of one's consumer.

A written report by Salesforce found that 52% consumers say they're likely to change brands if a company doesn't personalize communications to them. So if your company is lacking in this region, it could well be losing out on opportunities to grow.

Customers crave a more personalized experience, and big data will help companies provide that by helping those companies understand:
– What drives a consumer to purchase
– What their spending habits seem like
– What products/services a customer is most enthusiastic about
– Each time a consumer is most likely to purchase
– What marketing format to utilize

How exactly to Make Big Data Work For You in Direct Mail and Beyond

DMA reports that 49% of marketers today use data analytics to improve their customer experience. In addition to being helpful to consumers, this information also can help businesses develop more engaging, personalized direct mail strategies by:

1. Understanding the consumer's shopping behavior
The best data can let your company know the way in which customers discover, buy and engage with something or brand. If you have any questions regarding exactly where and how to use b2b email marketing examples, you can get hold of us at the internet site. Companies will then take that information to generate campaigns specifically around their interests, increasing the business's opportunity for potential leads, sales and referrals.

2. Understanding the consumer's website activity
The proper data can assist you to know what products certain consumers look for when on your company's website. It may also help determine how often they revisit a product's page. If these consumers have made prior purchases on your website or have opted for the company's email list, their saved contact information makes creating a personalized marketing message even easier.

3. Understanding the consumer's social media marketing activity
Companies can learn a great deal about consumers who follow their social media accounts. These people who either "like" or "follow" a company clearly wish to find out more about them along with stay up-to-date with any relevant company news. Consumers who engage regularly with a company on social networking tend to be ideal targets for personalized marketing pieces.
10.10.2018 11:45:01
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